DIGITAL DISCOURSE ANALYSIS OF COMMUNICATION STRATEGIES IN BUMBLE DATING APPS CONVERSATION TERM PAPER PROPOSAL

Avisa, Zahirah (2026) DIGITAL DISCOURSE ANALYSIS OF COMMUNICATION STRATEGIES IN BUMBLE DATING APPS CONVERSATION TERM PAPER PROPOSAL. Other thesis, UNSADA.

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Abstract

The study examines how digital technology, specifically dating apps like Bumble with a women-first messaging model, has transformed romantic communication. It focuses on the altered interaction dynamics in Bumble conversations through the lens of Digital Discourse Analysis. This research conducts a qualitative analysis of text-based interactions from Bumble, examining opening messages, user responses, and conversation dynamics. It investigates forms of digital discourse, strategies for self-presentation, politeness, and power relations, grounded in Digital Discourse Analysis, Goffman's self-presentation theory, Brown and Levinson's politeness theory, and theories on power and identity negotiation. The findings indicate that Bumble users favor casual discourse characterized by informal language, emojis, humor, and profile-centered references. Identity is expressed indirectly and through interest-based communication rather than direct disclosures. Key politeness strategies, particularly positive politeness, help maintain interaction and reduce social distance, while negative politeness addresses boundaries. The dynamics of power in conversations are influenced by topic initiation and framing strategies, with Bumble's women-first approach shaping early interactions. The study highlights the importance of language in identity negotiation, attraction, and relationships in online dating, stressing effective discourse strategies for meaningful interactions.

Item Type:	Thesis (Other)
Additional Information:	Dosen Pembimbing : Dr. Fridolini, SS, M.Hum
Uncontrolled Keywords:	Bumble, Communication Strategies, Digital Discourse Analysis, Politeness, SelfPresentation,
Divisions:	Fakultas Bahasa Dan Budaya > Bahasa dan Kebudayaan Inggris
Depositing User:	Suwatno Suwatno Perpustakaan
Last Modified:	11 Mar 2026 08:07
URI:	http://repository.unsada.id/id/eprint/10305

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