A SEMIOTIC ANALYSIS OF THE HISTORY OF THE EVIAN'S LOGO BASED ON ROLAND BARTHES' THEORY

Ellsa Octaviana, Gayo (2025) A SEMIOTIC ANALYSIS OF THE HISTORY OF THE EVIAN'S LOGO BASED ON ROLAND BARTHES' THEORY. Other thesis, Unsada.

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Abstract

Evian, one of the manufacturers of consumer goods, is up against fiercer competition in the market for bottled drinking water. The majority of bottled water products have few changes in characteristics, which makes brand switching simple. Despite this, Evian continues to have a devoted following of customers who routinely use its goods. Understanding consumer behavior can serve as a basis for creating strategies and increasing purchasing potential in this fiercely competitive market. The high quality and purity of the mineral water product are shown by the visual code in this logo, particularly the color blue, which is connected to water and cleanliness. Furthermore, the logo's wave feature links the company to the idea of vital life while highlighting the water's dynamic and natural qualities. Using a semiotic approach, the Evian logo serves as a messenger that communicates a trustworthy and highly valuable brand image in addition to serving as a brand identification. Based on this analysis, it can be said that the Evian logo is one of the best at communicating visual messages to viewers since its design components work together to produce a powerful and consistent meaning.

Item Type:	Thesis (Other)
Additional Information:	Dosen Pembimbing : Juliansyah, S.PD, M.PD
Uncontrolled Keywords:	Analysis, Evian, Semiotics, Logos, Roland’s
Subjects:	400 Language/Bahasa > 401.41 Semiotics
Divisions:	Fakultas Bahasa Dan Budaya > Bahasa dan Kebudayaan Inggris
Depositing User:	Suwatno Suwatno Perpustakaan
Date Deposited:	28 Oct 2026 04:19
Last Modified:	28 Oct 2026 04:19
URI:	http://repository.unsada.id/id/eprint/11004

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